Grocery shops
Pharmacy
The FACTUM benchmarking survey for pharmacies is done annually in Q3. The survey enables a supplier to monitor how past decisions have affected for competitiveness. The survey further shoes how the main competiors have performed during the same period.
WHY?
The survey will help you understand your market position, your strengths and weaknesses as perceived by your customers, and thus identify potential areas for improvement.
Content of the research
1. Trends
• Importance of a Number of Key Areas in Collaborating with the Suppliers
• Satisfaction level of a Number of Key Areas in Collaborating with the Suppliers
• Development
2. Profile
• Company
• Collaboration
• Sales Representative
• Overall impression
3. Development of Profile
• Annually
• History of development
4. Action Planner
• Location / chain level
• Proposal for actions